ad exchange - An Overview
ad exchange - An Overview
Blog Article
The features of ad exchanges are engineered to guarantee an ideal transaction for the two the parties included.
垂直类广告网络根据品牌广告主的主流需求，来采购相关的垂直媒体，譬如汽车类广告有很大的投放预算，有些广告网络就包断相应的汽车类媒体频道资源，整合成一个媒体包卖给广告主，从中赚取差价，国内的易传媒属于这一类。
买方可针对每一次展示,使用自己专有的数据、优化方法和广告投放 技术来对所需的广告资源进行出价,同时可以只选择自己想要覆盖的网站、受众群体 或特定的广告空间类型来进行竞价并投放广告。
By participating in A non-public advert exchange, publishers can set up direct relation with specific models and advertisers, fostering a lot more prospective for tailor-made deals and negotiations.
In authentic-time auctions, intrigued get-togethers have the chance to bid on readily available advertisement Area. The bidder with the highest bidding rate wins the effect, generating the process highly aggressive and dynamic.
This amount of Management can make PMPs a favored selection amid top quality publishers in search of better Management in excess of their advertisement inventory and advertiser collaborations.
It is a source of a secure income stream for publishers as they may have considerable Command in excess of the transaction system. Advertisers also get pleasure from steady Price For each Mile price ranges and read more possess entry to top quality inventory.
AdConsent, to Permit you to simply comply with all details privacy regulations which include GDPR or CCPA although preserving your site pace intact.
Person retention charge is probably the metrics any company really should never cease monitoring. Determine its definition and how to determine it!
Small companies wanting to make a profit with their advertisements, as well as big businesses aiming to arrive at a world viewers.
投放量和投放规模可预测、可控，并且有保障：广告网络每天对所采购的网站进行跟踪，从而了解其可售卖的展示库存，广告主一般比较有把握能拿到所需要的流量数，计划及预算相对容易。
What’s much more, GumGum focuses primarily on partnerships Using the US advertising and marketing sector, that means that it’s not ideal for publishers targeting demographics in other geographies.
Google AdX is invite only. In case you don’t obtain an invite, you could check with your Google account manager to assessment your site. To be a least, you’ll want:
Can it aid the advert formats you would like to display? Most ad exchanges will aid most different types of advert, but some advert exchanges excel especially formats, for instance online video advertisements, native ads, or cell advertisements.